Category Archives: Incentives

Sterling Holiday Resorts launches new brand for experiential tourism

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Sterling Holiday Resorts has recently launched its new brand identity in line with its new service philosophy of delivering experiences and discoveries. Ramesh Ramanathan, Managing Director, Sterling Holiday Resorts, shared, “We have been working on developing our new service philosophy and brand standards over the last few years and are now ready to make our customers ‘holiday differently’.” “At Sterling, we are look forward to being a part of this new India that is looking to have newer experiences and take away a little bit of what they see and feel when they holiday. In the process, we would also be contributing to local economies, creating jobs and taking the brand abroad to places where Indians holiday,” Ramanathan added.

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Cathay introduces Business Plus for Indian business travellers

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Cathay Pacific has introduced a new corporate sales programme, Business Plus, for the Indian business traveller. Business Plus enables the traveller to reap rewards for those who fly with Cathay Pacific or Cathay Dragon with a range of privileges and benefits. By flying with Cathay Pacific and Cathay Dragon, companies can earn and accrue Business Plus points, thereby enabling them to move up through their 5-tier system – unlocking rewards and privileges along the way. These include cabin upgrades, Marco Polo Club membership, lounge passes and more. Moreover this programme is accessible around the clock – with easy spending review features and real-time travel advisories. Rajesh Menon, Cathay Pacific Regional Sales & Marketing Manager – South Asia, said: “Cathay Pacific also recognizes that SMEs are of key importance and have played a vital role in India’s economic development. This is why India has been selected as one of our first markets for Business Plus launch. We will be rolling out the programme in other key markets during the course of 2018.”

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Marriott Rewards and SPG initiate new points for members

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Marriott Rewards and Starwood Preferred Guest have introduced new loyalty points promotion. Under Marriott Rewards’ MegaBonus and SPG’s Great Weeks, Grand Weekends promotions, members can start earning bonus points on their second stay, and are able to earn even more when the stay includes a weekend night. These rewarding offers allow members to explore and accrue points at over 6,400 hotels and resorts worldwide. Points can be redeemed for free nights, flights, exclusive experiences on Marriott Rewards Moments and SPG Moments, with Marriott Rewards MORE shopping portal, and much more. Registration: December 18, 2017 – March 31, 2018 Earning Period: January 16, 2018 – April 15, 2018 Marriott Rewards MegaBonus: By registering for the promotion here, members will earn 2,000 bonus points beginning with their second stay*, plus 1,000 bonus points for stays over a weekend night**. Members can earn up to 50,000 bonus points. Nearly all Marriott Rewards brands participate in the promotion. Excluded are Marriott ExecuStay, Marriott Executive Apartments and Marriott Vacation Club®. See the Official Terms & Regulations for more details at com/3kMegaBonus. SPG Great Weeks, Grand Weekends Promotion: By registering for the promotion here, starting with the second stay* members will earn double Starpoints for each stay, plus 500 bonus Starpoints, which equals 1,500 Marriott Rewards points, for stays over a weekend night**. There is no earning cap. Promotion valid at SPG hotels and resorts participating in the promotion (including participating SPG Design Hotels). See the Official Rules for more details at com/greatweeks/terms. These promotions are in addition to the everyday member benefits of both programs including free Wi-Fi, Mobile Check-in/Checkout, and, where available, mobile requests and keyless entry. Marriott Rewards and SPG are free to …

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TCEB unveils two mobile apps for events

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Thailand Convention and Exhibition Bureau has launched two new mobile applications, Smart BIZ Event and Smart BIZ Organizer for Thailand’s MICE industry. Through its unique innovation, the strategy is aimed to stimulate the growth of MICE events in the country, attract MICE travellers, and establish a knowledge and statistics platform to support the industry in terms of the strategic planning. Chiruit Isarangkun Na Ayuthaya, President, TCEB, said, “TCEB’s strategy focuses on the development of innovations. We aim to catch up with the digital trend and respond to the demand of MICE organisers and travellers in the digital era. In the fiscal year 2017, the target markets show a great response to our activities which include the development of our website, online sales and marketing channels, as well as online marketing communications.” TCEB also developed a mobile application called ‘Biz Thailand’, to respond to the rising trend of smartphones. The app provides information in Thai and English languages. It helps in giving out details about tourist attractions, restaurants, accommodations, domestic and international flights, as well as data on MICE venues in Bangkok and MICE cities. Users are able to get real-time updates on news and promotion activities with the location-based service. Besides, users are able to link the app to their social media accounts which makes sharing information found in the app worth their network easier. This useful application is designed for the users who are interested in conventions and business events in Thailand. Until now, the app has a record of more than 6,000 downloads.

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Expedia to link with hotel websites for MICE

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Expedia has announced rolling out a software to enable prospective meetings clients to search, configure, price and book meeting space online. The tool is similar to the company’s RevPlus, a free revenue management tool, part of its Expedia Partner Central services. Expedia is promoting integrated meetings revenue management tools that can link up to a hotel’s property management system to help hotels adjust meeting and group prices. Expedia has piloted the tool in Germany with select hotel partners, including Best Western Hotels Central Europe. The online travel giant already has implemented the technology with select hotel partners in Europe, the Middle East and Africa as well as in Asia.

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Lufthansa Group transforms award miles programme

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Lufthansa Group has announced change in the award miles credit to participants in the frequent flyer and reward programme, Miles & More. From the advent of March 2018, the number of award miles that are credited will be based on the price of the flight, i.e., the price of the ticket plus any additional fees charged by the respective airline, and on the frequent flyer status of the participants in the programme. Under the old system, booking class or rather booking class and the length of the route determined the number of miles that were awarded. The new reward system will be applied for the first time on March 12, 2018. This will give customers of the Lufthansa Group airlines and participants in the Miles & More programme enough time to take the transition to the new reward system into account in their travel plans. Miles for tickets that are booked before March 12, 2018 will be credited according to the present system, even if the trip itself begins on or after the cutoff date. Miles & More participants will be receiving four to six award miles per euro spent, corresponding with their particular booking habits and flight patterns. The new reward system applies to flights with the Lufthansa Group airlines Lufthansa, SWISS, Austrian, Brussels Airlines and Eurowings, as well as to all other Miles & More partner airlines, provided the ticket for the flight was issued by a Lufthansa Group airline.

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Singapore Airlines, Silkair to codeshare on Scoot flights

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Singapore Airlines (SIA) and SilkAir have signed a codeshare agreement on the group’s low-cost subsidiary Scoot flights that will give their customers access to more than 130 destinations across the SIA Group network. Under the agreement, SIA will progressively add its ‘SQ’ designator code while SilkAir will add its ‘MI’ code to Scoot-operated flights between Singapore and more than 30 destinations served only by Scoot within the SIA Group. The codeshare arrangements will begin with Scoot flights serving Athens, Clark, Gold Coast, Hat Yai, Ipoh, Krabi, Kuching and Palembang. The new agreement will enable SIA and SilkAir customers to travel on single-ticket itineraries to these codeshare destinations, which means that their boarding passes and baggage tags will be issued up to their final destination at the first point of check-in. Tickets will be progressively made available through the various booking channels.

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Thomas Cook India targets Odisha for forex biz

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Thomas Cook India has identified Odisha as a significant growth market for its foreign exchange business. To leverage this opportunity, the company has opened two forex counters at Biju Patnaik International Airport in Bhubaneswar, Thomas Cook India said in a BSE filing. Mahesh Iyer, CEO, Thomas Cook (India), says, “Bhubaneswar has been identified as a prime growth driver for Thomas Cook India and continues to deliver strong growth of 32 per cent YoY for our foreign exchange business.” The two new airport counters takes the company’s foreign exchange distribution in Odisha to a total of three outlets and further augments its network in east India to a total of 23 consumer access centres. Source: PTI

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Jet, Air France-KLM sign partnership for Europe-India operations

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Air France-KLM and Jet Airways have signed a landmark ‘Enhanced Cooperation Agreement’ for the development of their operations between Europe and India. A first in the history of Indian aviation, this agreement strengthens the partnership built between the three airlines since 2014. This cooperation was expanded in 2016 with an extensive code-share agreement for connections between Europe and North America and Jet Airways’ hubs at Mumbai and Delhi in India via Air France-KLM’ hubs at Paris-Charles de Gaulle and Amsterdam-Schiphol. Jean-Marc Janaillac, Chairman and CEO of Air France-KLM, says, “Air France-KLM and Jet Airways are launching the first cooperation agreement of its kind on the India – Europe market, one of the markets at the heart of the group’s strategy for the coming years. We are innovating within the airline industry by offering connections between two partnerships for the first time: our enhanced cooperation agreement for India – Europe with Jet Airways and the Air France-KLM and Delta Air Lines’ Europe – North American joint venture. Jet Airways, Air France, KLM, and, Delta Air Lines will thus connect India to a vast transatlantic network via the Paris-Charles de Gaulle and Amsterdam-Schiphol hubs. With over 1,200,000 customers carried between India and Europe by the Group and our Indian partner, half of whom are travelling onward to North America, we are confirming our ambition to offer customers an enhanced network, and a unique, seamless product tailored to their needs with the best products and services.” Naresh Goyal, Chairman, Jet Airways, adds, “The enhanced cooperation agreement between Jet Airways, Air France and KLM being signed during Jet Airways’ 25th Year and Air France’s 70 Years in India, represents the next stage in our …

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AVANI launches AVANIme for experiential travellers

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AVANI Hotels & Resorts has introduced an outreach marketing strategy to engage with travellers. The campaign, named AVANIme, is a wired-in experience for modern explorers, giving insight into local culture, cool hotspots and travel tips about urban cities and in some cases, off-the-beaten track destinations. Alejandro Bernabe, Vice President AVANI Hotels & Resorts said: “We understand that travel isn’t only about where you stay. It’s also about experiencing the destination and AVANI aims to help travellers navigate cities like the locals and who better to show them the inside scoop than a hometown celebrity.” A series of #24HRSWITHME Youtube videos are being filmed with local well known personalities. A series of creative online and offline motifs have also been developed to express through imagery and words, the creative and playful character of AVANI. These adverts are featured in travel magazines, online and on the brand’s social media channels. In addition, AVANI partnered with well-known travel bloggers from Germany, Australia, Portugal and Thailand. These well-travelled influencers have journeyed to Vietnam, Portugal, Thailand and Sri Lanka. Followers feel as if they’re travelling alongside each travel blogger, as their posts are beautifully descriptive and their photographs capture the essence of their experiences. Each journey offers true insights into the culture, cuisine and character of the people. Bernabe concludes, “By collaborating with local celebrities, travel writers, photographers and magazines we are able to tell our brand story in a manner which is relevant to our audience – or to reach a new audience. It has been exhilarating to work with magazines and personalities who have an affinity for the brand’s more youthful expression and it has provided us with an interesting way to engage …

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