Business travel fuels creativity: CWT

Infographic Brief_Traveler Creativity Research_LandscapeResearch by CWT, the B2B4E travel management platform, shows that six in ten travellers globally feel more creative and productive when traveling for business. Overall, travellers from Asia Pacific are more likely to have increased creativity (65%) and productivity (64%) compared to travelers from the Americas (58% and 60% respectively) and Europe (53% and 51% respectively).

Indian business travellers are the most likely globally to feel a boost in creativity and productivity when traveling for work. 83% of the Indian respondents said they feel more creative on business trips, while 85% said they’re more productive on the road. “We are proud to be in a business that helps bring out the best in people,” said Niklas Andreen, Executive VP and Chief Traveler Experience Officer at CWT. “These findings are not a surprise – travel energizes people, fosters fresh thinking, creates connections – and nothing beats a face-to-face meeting.” Millennial travellers are more likely to say that they are more creative and productive when traveling for business. Those in the Americas lead the way (77% feeling more creative and productive), followed closely by those in Asia Pacific (75% feeling more creative and 73% more productive). European millennials rank third (58% and 57% respectively). CWT’s research also shows that six in ten travellers globally are most productive when working face-to-face and collaborating with colleagues as opposed to working alone (30%) or remotely (14%). Asia Pacific travellers’ productivity benefits the most from working face-to-face: 61% versus 53% for travellers from the Americas and Europe. Again, Indians expressed the greatest preference globally for in-person meetings. 72% of the respondents from India said they’re most productive when they can talk to their colleagues and business associates face-to-face. The rest were split between working alone (17%) and collaborating remotely using tools such as emails, chat and video-conferencing (11%).

About the survey

The survey was created by CWT and conducted by Artemis Strategy Group between 29 January and 9 February, 2019. Responses were collected from more than 2,700 business travelers who traveled for business four or more times in the previous 12 months. Respondents were from the Americas (Argentina, Brazil, Canada, Mexico, and the United States), Europe (Belgium, France, Germany, Italy, The Netherlands, Spain, Sweden, and the UK), and Asia Pacific (Australia, China, India, Japan, and Singapore).