The Southern African Association for the Conference Industry (SAACI) and the Society for Incentive Travel Excellence (SITE) have joined forces with Africa Tourism Partners (ATP) and Grant Thornton to host a capacity-building Business Tourism and MICE Masterclass course in Johannesburg from June 13 to 15, 2018. The masterclass aims to upskill African business tourism and MiCE professionals, practitioners, entrepreneurs, and the youth. “Each African country is a unique Meetings, Incentives, Conferences, Exhibitions and Events destination. Coupled with this, leading global incentive houses, renowned event organisers, and corporates now have positive perceptions about the continent, as African member states continue to successfully host more large-scale events and leading incentive programmes,” says Kwakye Donkor, Chief Executive Officer, ATP.
“The benefits of attending an event of this kind include gaining an understanding of the current issues, trends, and required standards for the industry. We believe that the course will give delegates a clear picture of what the African MiCE tourism industry is (and is not), as well as impart all the essential practical knowledge and skill delegates need to be successful in their business roles,” says Rudi van der Vyver, Chief Executive Officer, SAACI.