The 13th edition of IT&CM China and fifth edition of CTW China in Shanghai featured new initiatives across all three days of the event. Held between March 19 and 21, 2019, China’s only double-bill event in MiCE and corporate travel redesigned its business, networking and education programme that continues to lead the industry in outbound, inbound, and domestic demand. Setting the tone for the show, the opening keynote address, ‘Sustainability through innovation’, underscored the significance and role of innovation in the industry’s pursuit of sustainability. The address explained how organisations in China’s MiCE industry can embrace innovation to stay sustainable and relevant in the years to come.
The new elements of innovation weaved throughout the various content components across the show included the Exhibition Walkabout, Meet The Corporates in a speed-dating format, brand showcase presentation, power innovation luncheon and MiCE Innovation hub, as well as a new highlight – Say Hi to Everyone.